Brand
Niviea
Category
Beauty
Role
Director, Creative
The video focuses on the Nivea White cleansing range, narrating the daily life of an active and positive woman who diligently practices double cleansing before and after her daily activities. The visual narrative adopts a soft and beauty-centric Korean film style. Through this video, we capture the essence of a woman's vibrant lifestyle, showcasing her commitment to skincare through the Nivea White cleansing routine. The visuals are akin to the soft, aesthetically pleasing style often seen in Korean films, emphasizing the serene and beautiful aspects of her skincare ritual. By blending the woman's daily hustle with moments of calmness during her cleansing routine, the video aims to resonate with audiences, highlighting the importance of a consistent and effective skincare regimen using Nivea White products
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