Brand
Somethinc
Category
Beauty, Storytelling
Role
Director, Creative
Explore the ‘Somethinc’ brand in a cinematic story. Follow Salma and Ayu’s office drama where Ayu steals Salma’s idea. Witness how ‘Calm Down,’ the soothing product, rescues Salma’s anger and calms skin irritation. The video’s visuals mimic a film, highlighting skin tones and product colors, delivering a simple yet powerful tale of betrayal, resilience, and the healing nature of ‘Calm Down.’
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