Brand

Pucelle

Category

Beauty, Storytelling

Role

Director, Creative

The video series revolves around a teenage girl in school who has a crush on a boy but lacks confidence. This series delves not only into the romantic aspect but also explores themes of friendship. The product, Pucelle cologne, accompanies the journey of these teenagers, providing a confidence boost to the main character. The series stars Audi Marissa and Ibrahim, two renowned Indonesian actors known for their roles in local dramas. The visual treatment is realistic and leans towards the color pink. Through this series, we unfold the relatable narrative of a teenage girl navigating love and friendship while struggling with self-confidence. Pucelle cologne becomes a companion that empowers her, portrayed convincingly by the talents Audi Marissa and Ibrahim. The visual aesthetic leans towards realism, emphasizing relatability and authenticity. The incorporation of pink hues adds a touch of vibrancy while highlighting the product's association with confidence and empowerment in the teenage journey of self-discovery.

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