Brand
Emina
Category
Beauty
Role
Director, Creative
The commercial video featuring a young TikToker advertises the Emina Cheeklit product, precisely targeting teenagers due to its practicality, vivid pigmentation, and trendy nature. The video predominantly showcases a pink Korean-style aesthetic, utilizing graphic editing treatments and TikTok-style dances to enhance its appeal, making it more engaging and youthful. This video is tailored to resonate with the younger audience by leveraging the influence of a popular TikToker. The focus is on the product's practicality and trendiness, highlighted through vibrant pink visuals reminiscent of Korean aesthetics. The incorporation of graphic editing techniques and energetic TikTok-style dances aims to create a captivating and youthful atmosphere, making the commercial more appealing and relatable to teenagers, while also emphasizing Emina Cheeklit's vibrant and trendy nature.
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