Brand
Fanta
Category
Food & Beverages
Role
Director, Creative
Fanta’s campaign, #PejuangKeseruan, aims to bring people together in reliving the fun of playing traditional games from a time before gadgets became popular. The campaign features several reality show-style videos starring personalities like Danang, Patricia Gow, Edric Tjandra, and many others. These videos showcase games with challenges and consequences, created to be as fun as possible. The sets, costumes, and graphics are designed to infuse vibrant colors, enhancing the overall enjoyment and vibrancy of the videos.
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