Brand
Blueband
Category
Food & Beverages, Storytelling
Role
Director, Creative
A commercial video for Blueband, inspired by the owner of Ina Cookies, takes the form of a short movie themed around Ramadan. It narrates the journey of overcoming challenges while building a pastry business from scratch to its current success. The campaign, tagged with #SemuaPakeBlueband, encourages viewers to join the Blueband Momprenuer competition. This heartfelt short film not only showcases the essence of entrepreneurship but also invites others to participate and celebrate the entrepreneurial spirit, promoting the use of Blueband as an essential ingredient in baking endeavors.
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