Brand
Mustika Ratu
Category
Beauty
Role
Director, Creative
This is the first video introducing Mustika Ratu's Beauty Queen series, designed specifically for young individuals. While targeted towards the youth, the video aims to showcase Mustika Ratu's trademark: traditional and rich Indonesian ethnic heritage. It's a blend of youthfulness and Indonesian cultural essence. In this video, the Beauty Queen series by Mustika Ratu is presented with a captivating modern touch for the younger audience while preserving Indonesia's rich traditional heritage. Incorporating Indonesian ethnic elements such as motifs and traditional materials alongside a delightful modern flair, the video creates an impression that merges Indonesia's cultural uniqueness with a style relevant to today's youth. The objective is to introduce a product that appeals to the younger generation while staying true to Mustika Ratu's traditional values.
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